Now that U.S. District Judge Gladys Kessler’s ruling makes it more difficult for big tobacco companies to market their deadly products in an overtly deceptive fashion, their marketing gurus will have to come up with new ways to keep smokers hooked to their habits. Unless the new court ruling is overturned on appeal, cigarette manufacturers will have to abandon marketing words such as “light” and “low tar”. We’ll see what they’re able to come up with as far as new marketing ploys.
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